Web designers can Provide Clients
When I create the website for a customer I'm frequently required to provide additional (somewhat similar) services, like managing marketing campaigns via email as well as preparing reports and maintaining online stores. This is ideal for me since it is in line with my model in my own business. Even if you offer design services only There are ways you can give your customers additional value when they work with you and build an ongoing relationship that benefits all parties.
If clients are pleased and satisfied with the work you've done, they're likely to be interested in other projects since they trust them, they trust that you're knowledgeable about the web and that you have an understanding of their business. Based on my previous blog post, "Recession Survival: 9 Strategies to Earn More Money as a Web Designer" this is an expansion of the number 8: Diversify by providing seven value-added services that you can provide to your customers.
1. Analysis Interpretation, Reporting and Analytics
The site is designed using web analytics codes installed and site use is tracked. But it requires a lot of time from the customer to go through the analytics and, more importantly, understand the meaning of it. It is beneficial for your customers with someone on their team who is knowledgeable about the data to create reports, explain them and offer suggestions for improvement to the site based on the information.
2. Monitoring Competition
Whatever sector your client operates involved in, you will find competitions on the internet. It's a good idea to be on the lookout for sites of competitors to keep abreast on what they're up to particularly if it could affect the business of the client.
3. HTML Template for E-Mail Design
If your client is sending e-mail marketing messages, they might consider having templates for e-mails designed with the same design and style as the site.
4. Blog Customization/Management
Blogs are another aspect where clients might require assistance to carry over the style and design that you developed for their site. Apart from the Personalization and set-up there is an opportunity to offer blog management services to your customers. In this case, you post posts, handle comments, link blogs to directories, and encourage linking.
5. Pay-Per-Click Campaign Management
This is another aspect which requires an enormous amount of effort from the client's side. If the client does not have a dedicated marketing team and you've had experience in PPC campaign, it might be an excellent method to offer your customers greater value, while also saving the time of your clients.
6. Sales Presentation Development
My client had a group of sales representatives who wanted to utilize the site as a visual aid in sales presentations, but worried about a slow or even no Internet service available for the presentation. I was commissioned to review the website, transform into an auto-run demo and then burn it to DVD. The sales team was then given an offline option, and an opportunity to leave a note for potential customers.
7. Usability Testing
Once the website is in operation -- or before the work can begin for the redesign, it might be beneficial to seek input from your clients' customers and the intended audience. You can conduct usability testing by preparing surveys and compiling them, managing individual interviews, and then reporting the results to the customer.
When you've identified the services you'd like to provide to keep your clients, it's time to think about getting new clients in. Here's a helpful guide for finding freelance work through Millo.
What other services can you provide clients to keep the connection ongoing between designs?
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